Creating A Nation of Active Women

ProgrammeSessionList

Monday, 24th November 2008

08:30	Registration opens

09:30	Welcome address Chair, WSFF

09:40	Sport success story Katharine Merry, Olympic Bronze Medalist

Understanding the customer and giving her what she wants
09:50	A customer-oriented strategy Introducing the first national strategy to increase women’s physical activity Sue Tibballs, CEO, Women’s Sport and Fitness Foundation Presentation followed by delegate questions

10:25	The consumer decides Stephanie Ankrah, Marketing Manager, Women's Training, Nike Keynote presentation followed by delegate questions

11:00	Coffee break

11:30	Sport success story Pui-Tien Man, Sweat in the City Participant

Creating a society that celebrates active women
11:40	Zero tolerance: Why women would rather be thin than healthy The influence of media Kate Spicer, Freelance Journalist & Broadcaster, and Writer of Cycle Girl column, Sunday Times Presentation followed by delegate questions

12:05	Changing the beauty ideal: Dove’s campaign for real beauty How to challenge society's view of beauty and make active attractive Margot Raggett, CEO, Lexis PR - Dove’s Campaign for Real Beauty Presentation followed by delegate questions

12:30	Networking lunch

13:30	A question of women’s sport Team quiz hosted by Dame Kelly Holmes

Putting the strategy into practice
13:50	Case studies British Judo Association: Scott McCarthy, CEO, British Judo Association British Universities & Colleges Sport: Mark Brian, Head of Sport Programmes, British Universities & Colleges Sport Fit for Girls programme: Jessica Lindohf, Women, Girls & Sport Officer, sportscotland

14:30	Roundtable discussions Delegate discussions on how to treat women as customers and create a society that celebrates active women

15:00	Coffee break

15:30	Sport success story Heather Frederiksen, Paralympian Gold Medalist

The policies for success
15:40	Tackling an uneven playing field Sue Tibballs, CEO, Women’s Sport and Fitness Foundation

15:55	The American model Donna de Varona, Olympic Gold Medalist, First President & Chairman, Women’s Sports Foundation USA Presentation followed by delegate questions

16:20	The direction of success Introduction to the Commission on the Future for Women's Sport followed by panel discussion to examine three key areas of policy for women's sport: leadership, investment and profile. Dame Tanni Grey-Thompson, Paralympian Gold Medalist Panelists include: Gerry Sutcliffe, Minister for Sport Mercedes Coghen, CEO, Madrid 2016 Olympic Bid Donna de Varona, Olympic Gold Medalist, First President & Chairman, Women’s Sports Foundation USA

17:00	Closing address Chair, WSFF

17:05	Networking drinks reception

* To be confirmed

Double Gold Olympic Medalist,
Dame Kelly Holmes CBE
Photo: Linda Nylind
Copyright Guardian News
& Media Ltd 2008.

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