WSFF - Creating a Nation of Active Women
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Monday, 24th November 2008

08:30
Registration opens

09:30
Welcome address
 
Chair, WSFF

09:40
Sport success story
 
Katharine Merry, Olympic Bronze Medalist

Understanding the customer and giving her what she wants
09:50
A customer-oriented strategy
Introducing the first national strategy to increase women’s physical activity
 
Sue Tibballs, CEO, Women’s Sport and Fitness Foundation
 
Presentation followed by delegate questions

10:25
The consumer decides
 
Stephanie Ankrah, Marketing Manager, Women's Training, Nike
 
Keynote presentation followed by delegate questions

11:00
Coffee break

11:30
Sport success story
 
Pui-Tien Man, Sweat in the City Participant

Creating a society that celebrates active women
11:40
Zero tolerance: Why women would rather be thin than healthy
The influence of media

Kate Spicer, Freelance Journalist & Broadcaster, and Writer of Cycle Girl column, Sunday Times

Presentation followed by delegate questions


12:05
Changing the beauty ideal: Dove’s campaign for real beauty
How to challenge society's view of beauty and make active attractive
 
Margot Raggett, CEO, Lexis PR - Dove’s Campaign for Real Beauty
 
Presentation followed by delegate questions

12:30
Networking lunch

13:30
A question of women’s sport
 
Team quiz hosted by Dame Kelly Holmes

Putting the strategy into practice
13:50
Case studies
  • British Judo Association: Scott McCarthy, CEO, British Judo Association
  • British Universities & Colleges Sport: Mark Brian, Head of Sport Programmes, British Universities & Colleges Sport
  • Fit for Girls programme: Jessica Lindohf, Women, Girls & Sport Officer, sportscotland

14:30
Roundtable discussions
Delegate discussions on how to treat women as customers and create
a society that celebrates active women

15:00
Coffee break

15:30
Sport success story
 
Heather Frederiksen, Paralympian Gold Medalist

The policies for success
15:40
Tackling an uneven playing field

Sue Tibballs, CEO, Women’s Sport and Fitness Foundation

15:55
The American model
 
Donna de Varona, Olympic Gold Medalist, First President & Chairman, Women’s Sports Foundation USA
 
Presentation followed by delegate questions

16:20
The direction of success
 
Introduction to the Commission on the Future for Women's Sport followed by panel discussion to examine three key areas of policy for women's sport: leadership, investment and profile.
 
Dame Tanni Grey-Thompson, Paralympian Gold Medalist
 
Panelists include:
Gerry Sutcliffe, Minister for Sport
Mercedes Coghen, CEO, Madrid 2016 Olympic Bid
Donna de Varona, Olympic Gold Medalist, First President & Chairman, Women’s Sports Foundation USA

17:00
Closing address
 
Chair, WSFF

17:05
Networking drinks reception

* To be confirmed

Register
 
Double Gold Olympic Medalist,
Dame Kelly Holmes CBE
Photo: Linda Nylind
Copyright Guardian News
& Media Ltd 2008.

Paralympian Gold Medallist,
Dame Tanni Grey-Thompson DBE
Minister for Sport,
Gerry Sutcliffe
Sue Tibballs, CEO,
Women’s Sport and Fitness Foundation
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