Creating a Nation of Active Women is the essential event in the sporting calendar for anyone with an interest in getting more women involved in sport and exercise.

Hosted by the Women’s Sport and Fitness Foundation, the conference will build on the last year’s ground-breaking event which drew widespread national attention to the crisis in women’s physical activity. This year will set out the solutions.

 

WSFF will present the first national strategy to create a nation of active women, drawing on expertise from a range of sectors, from retail, advertising and the media to leading domestic and international case studies in sport and exercise.

 

Delegates will learn how to treat women as customers, consider the creation of a society in which active women are attractive women, debate with Government the policies necessary to create the environment for success and network with leaders from across the industry. The new Commission on the Future of Women’s Sport will be profiled and successful female stars sportswomen will inspire the audience to build a lasting legacy from the 2008 and 2012 Games.

 

Who should attend: