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At WSFF, we believe in a society which encourages, enables and celebrates active women and girls. And we are clear on how we will achieve our vision.
We will authoritatively and creatively campaign to:
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Make sport as appealing to women and girls as it is to men and boys
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Make women aware of the importance of being active
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Make fit and healthy women and girls social and cultural role models.
We will conduct innovative research that can provide insight to the barriers to sport and exercise, and help create the innovative solutions that can overcome them. We will work in partnership with Government - across sport, health and education - and with business and the media to inform and influence policy at the highest level. We will provide consultancy and advice to those delivering sport and exercise and to help ensure that what they do is designed with women in mind.
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