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There is a crisis in women’s sport and fitness in the UK. More than 80% of women and girls are not doing enough physical activity to benefit their health. Young women are now half as active as young men. The situation is forecast to get even worse over the next ten years.
Creating a Nation of Active Women is the essential event in the sporting calendar for anyone with an interest in getting more women involved in sport and exercise. Hosted by the Women’s Sport and Fitness Foundation (WSFF), the conference will build on last year’s ground-breaking event which drew widespread national attention to the crisis in women’s physical activity. This year will set out the solutions.
Speakers confirmed:
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Dame Tanni Grey-Thompson, Paralympian Gold Medalist
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Dame Kelly Holmes, Double Gold Olympic Medalist
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Stephanie Ankrah, Marketing Manager, Women's Training, Nike
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Gerry Sutcliffe, Minister for Sport
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Mercedes Coghen, CEO, Madrid 2016 Olympic Bid
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Phil Smith, Director of Sport, Sport England
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Sue Tibballs, CEO, Women’s Sport and Fitness Foundation
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Margot Raggett, CEO, Lexis PR - Dove’s Campaign for Real Beauty
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Kate Spicer, Freelance Journalist & Broadcaster, and Writer of Cycle Girl column, Sunday Times
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Donna de Varona, Olympic Gold Medalist, First President & Chairman, Women’s Sports Foundation USA and Member of the IOC Women in Sport Commission and Co-chair, Back Softball Campaign
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Mark Brian, Head of Sport Programmes, British Universities & Colleges Sport
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Scott McCarthy, CEO, British Judo Association
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Jessica Lindohf, Women, Girls & Sport Officer, sportscotland
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Katharine Merry, Olympic Bronze Medalist
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Heather Frederiksen, Paralympian Gold Medalist
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Pui-Tien Man, Sweat in the City Participant
What will this event offer you?
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Invaluable lessons from the retail sector on how to treat women as customers, tailoring products and services to meet their needs
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How to create a culture in which active women are attractive women, with an analysis of the media’s role in making young women feel being thin is more important than healthy
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An insight into Government’s plans to prioritise women’s sport, health and fitness
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Leading sports case studies from pioneers in women’s sport and exercise
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Inspirational, first-hand accounts from successful sportswomen
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An overview of the new, Government-backed Commission on the Future of Women’s Sport that will drive change in the sector
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A view from across the water: learning from the American model
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The foremost industry discussion forum and networking opportunity
This conference is for policy-makers, sport and exercise deliverers, business, sponsors and the media wanting to understand and realise the exceptional potential of a nation of active women. As London takes the 2012 torch, there’s never been a better time.
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